Working the World Wide Web
Dental Marketing at its Finest...
Course Description:
For the young practitioner as well as the established clinician, marketing is an essential fact of life in today's community. I firmly believe that there is plenty of work for every single dentist, but many do not get their fair share. This program will give you the basis of developing a great practice and marketing it effectively to your prospective patients. If you think that you can just develop a dynamite web site and reach success in that way, forget it. You must cover all of the bases and you must also learn how to be great dentist.
This presentation is a full day seminar which approaches all of the elements of marketing a professional practice with a major emphasis on the utilization of the Internet as a primary marketing tool. We will discuss the elements that must be present to establish a successful dental practice and place these elements into the context of professional development into the twenty-first century. There will be a balance between the information necessary to prepared and produce a dental web site with the information necessary to make that site an active source of patient referrals. This presentation will make extensive use of computer projected modules and extensive hand-outs. Follow-up information will be available on the Internet at http://www.dental-implants.com and http://www.dds-online.com.
Topics:
- Ten steps necessary to become a master dental practitioner
- Marketing a Dental Practice: It is not the same as marketing Coca-Cola
- Marketing Plan for twenty-first century Dentistry
- Why is the Internet so important?
- Web Site Development
- Basic design elements for a dental web site
- Graphics and the Web
- Getting Noticed on the WWW
- Once they are there, how do you get them to stay?
- Things to avoid in developing your web site
- Evaluating your results
- Some words about search engines
Additional Materials:
1. Several CD-ROM courses are available for distribution.
This seminar is available to dental associations, societies and groups. Arrangements must be made at least three months in advance.